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Invoking ‘Buffy-Power’ in the freelance start-up struggle

August 18, 2009

I thought it was gonna be more like in the movies. You know, inspirational music and a montage: me sharpening pencils, reading, writing, falling asleep on a big pile of books with my glasses all crooked because in the montage I have glasses. Real life is so slow and it hurts my occipital lobe. ~ Buffy

buffy

Here’s a little secret. I’m a shameless, obsesso-fan of the T.V. success that was Buffy the Vampire Slayer. When teenage life was sucking, the campy horror series was what I turned to–blood-sucking fiends included. It provided comfort when gooey, chocolate-chip cookies were threatening my waistline. Buffy was my hero (sorry Oprah). Not only was she athletic and resourceful, but she could be witty and pretty while kicking demon butt. Talk about girl-power!

Lately, I’ve been attempting to invoke that slayer power to deal with the struggle of starting up a full-time freelance career. I’m going to be honest and tell you that starting up this writing business has been hard work. I didn’t realize the perseverance, patience and motivation that would be required to rise up on two feet. I had visions of sipping on my morning cappucchino, bunny-slippers propped up on my desk, projects rolling into my lap. Well, maybe not rolling…more like dripping from a leaky faucet.

Instead, I’m sporting some lovely black circles under my eyes, using caffeine to combat a constant stream of anxieties–am I good enough, when will the next paycheck come, did my email to that editor fall into a black hole?–wearing 5-day old pajamas. That’s the ugly truth.

Now, don’t get me wrong. I certainly don’t regret turning to freelancing full-time after losing my steady office job due to the economy. Especially after reading Ed Gandia’s supportive words today:

So, for Gen Y’ers everywhere, here’s my (blunt) advice: Forget about trying to find a “job.” Forget about politicians’ promises to fix things. Forget about waiting this one out. (Even if you wait it out, you risk having even greater competition when younger rivals start entering the workforce en masse in two or three years.)

Instead, put your faith where it belongs: on your talents, abilities, creative capacity and ability to solve problems. Then, sell those abilities as a freelance professional. You’ll get back to work much faster. And you’ll have the freedom and flexibility you and your generation craves (we all want that freedom, but you guys have taken life-work balance to a new level).

Pretty promising words, don’t you think? And I agree with him. But I’ve also realized that being a freelancer is no easy choice. And even when I’ve been forewarned of the hardships, I always had some niggling doubt. Things will be different for me, I thought. Try again. I got quite the reality check in the past few weeks. Squashing The Sound of Music version of a writer’s life was necessary. But guess what? I’m still just as enthusiastic about pursuing my goals. And you can be too if you’re new to the game, like myself.

Here are some fundamental tasks I’ve completed within the past couple weeks to help launch my personal brand, which I’d recommend all newbie freelancers consider attacking:

  1. Website and business cards designed – Vital marketing tools. I’ve been using the website to start building my own online portfolio and handing out my business cards to family, friends and potential clients.
  2. Revving up the education– I know I’m competing with more seasoned freelancers, so I’ve been doing a bogus amount of reading to further develop and hone my skills. My reading includes blogs and books (check out Paul Lima, Michelle Goodman and the Renegade ladies for some killer resources to add to your shelves). I’ve also been taking a copywriting course so I can get more experience in the field, which is known to be the ‘bread and butter’ of many writers who also contribute to magazine publications.
  3. Setting up a home office– I realized that sitting in front of the T.V. in my living room doesn’t really inspire productivity or concentration. So I found a stylin’ used desk to set up in one corner of my room and purchased some basic office supplies to make it all schnazzy. I’ve got a great work space now that forces me to focus on my work without the typical distractions of home.
  4. Local marketing campaign – I designed a simplistic but professional brochure advertising my services, included a business card and pen (potential clients generally respond well to a small, inexpensive gift related to the services you’re offering), and dropped these marketing packages off at local houses. I’ve only done 50 so far and didn’t expect any response. I got one of my first official clients this way. You never know.
  5. Signed up for Elance – I was avoiding doing this for fear of falling into the rut of low-paying, dead-end gigs. I’ve decided to try it out. If nothing else, it’ll help me flesh out my portfolio and get some diverse samples to show future clients.
  6. Writing and researching queries – I’ve just started to take the query route. I have experience writing for newspapers, but would love to break into magazines. This in itself has been quite the learning curve. I’ve only sent one out and I’m currently in the process of researching and writing two more, so I’ll have to give updates on these as they become available.

This is some of the most challenging work I’ve had to do, I won’t lie. Yet I have faith in my skills and the passion to back it. Giving up isn’t an option. And just like Buffy, I plan on kicking some serious butt…only I’ll be doing it in the real world.

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8 comments

  1. Janine – Terrific post!! Glad to hear you found the message inspiring. Adversity = opportunity. That’s because it makes us try harder, think longer, and take bolder actions. In fact, as sad as it is to see folks lose their homes and struggle financially, recessions can also be good things. They force us to reinvent ourselves and grow both personally and professionally.

    Tim Ferriss says in “Four-Hour Workweek” that we should all do something that scares us every day. I like that. I’m not doing it every day, but I’m doing it every week.

    What a rush!

    Ed


  2. Thanks for your response Ed!

    I definitely think you’re right. Times of upheaval and struggle can lead to major positive changes in our lives. It gives us the opportunity to do things we thought we couldn’t before and forces us to be gutsy. I think one of the secrets to success is simply to stop playing it safe all the time…and begin to take chances.


  3. This is great information. I’m starting to get story ideas zooming in my head.


  4. Wow! I found your site through Ed’s and, as a Professional Writing senior scared spitless, I’m inspired by your advice and dedication. Thanks for the post!


  5. Thanks for the feedback, freelancerhere and MlleSteph! I’m stoked you found the information helpful and inspiring.


  6. Janine,
    What a great article. Your perspective on freelancing is inspiring, particularly for a young / new-to-the-workforce audience. You’ve got the right attitude to thrive in the new world of work… keep it up!
    -Pete Savage


  7. Thanks for your feedback and kind words Pete! I appreciate your support.


  8. What a great post–I am a gen y’er and am just getting prepared to take the leap into freelancing. This is very inspiring! Looking forward to reading about your journey.



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